The most recent post by Ben Alpers about September 11, 2001 and the shadow it casts over recent history has prompted me to think about the recent history of the American South, a region near and dear to my heart. More specifically, it has me thinking about the role of magazines in attempting to craft a different perception of the American South, compared to what most Americans are used to thinking about. Magazines as sources of intellectual debate and ferment are, of course, a tradition of the field. One could not imagine saying much about the history of the United States after 1960 from an intellectual perspective without citing, for example, The New York Review of Books or Commentary. Indeed, one of the plenary sessions at this year’s S-USIH conference covers the history of “little magazines.” Likewise, it will be difficult to write or talk about the intellectual history of the American South since the 1980s without mentioning magazines such as Oxford American, or for that matter, several other periodicals I like to think of as “little magazines of the South.”
The debate over Southern identity and Southern values since the end of the Civil Rights Movement is one that deserves greater attention within American intellectual history. This attention is slowly starting to grow, seen in books such as Tara Powell’s The Intellectual In Twentieth-Century Southern Literature and Zandria Robinson’s This Ain’t Chicago. And as I’ve argued elsewhere, the 1970s were a period of considerable debate for African Americans and Southerners (of course many African Americans have always been, and remain to this day, Southerners) about the future of their cultures and traditions. Oxford American, a magazine started in 1992, has served as one such place for debate about the future—and the past—of the South.
Of course Oxford American had some predecessors. Magazines such as Southern Exposure, started in 1973 and including among its founders Julian Bond, had for years presented a different kind of South from the stereotype of a conservative and traditional region seen in most media representations of the region. For intellectual historians, especially those of the South, it’s critical to consider how magazines such as Southern Exposure or Oxford American¸ just to name the most notable ones, served as spaces within which Southern liberals, progressives, and radicals could present their version of the American South to readers across the nation.
The time periods when these magazines arose also matter. Southern Exposure’s debut in year 1973 makes sense, when one keeps in mind this was also when the “Second Reconstruction” ended, according to a Newsweek article from that February. The rise of the Oxford American, on the other hand, occasioned a year when the American South’s return to political supremacy on a national scale culminated with the election of an all-Southern ticket of Bill Clinton and Al Gore. While Southern Exposure was a place to argue for a new kind of South in the aftermath of the Civil Rights Movement, Oxford American took stock of what came after two decades of Southern soul-searching about race and Southern culture.
Today, the rise of Scalawag makes sense in the same vein. A magazine begun by graduate students and scholars who focus on the American South, Scalawag has already made waves by presenting a South more in tune with the tradition of Southern Exposure or Oxford American¸ and less the assumed “Red State” America that drives most media coverage of the region. That isn’t to say Scalawag ignores the political and intellectual realities of the region; however, the magazine does provide some additional nuance about Southern politics and culture. Likewise, websites such as www.bittersoutherner.com provide a different version of the South from the mainstream assumptions about the region.
I have also seen this development of “little Southern magazines” up close, as colleagues of mine at the University of South Carolina have taken up the task of resurrecting Auntie Bellum, a 1970s era magazine about feminism in South Carolina. And considering the rise of several new magazines with a decidedly Left point of view—Jacobin, n+1, and The New Inquiry, among others—it will be important for future historians to keep in mind magazines based around regions of the United States. There they will find takes on the Confederate flag debate, Civil War memory, Hispanic immigration, and the Black Lives Matter campaign that all bring nuance to any understanding about the modern South. In short, thinking about the very recent intellectual history of the American South means reckoning with a still-vibrant print culture based around magazines and rapidly utilizing blogs as well to communicate new ideas about the ever-changing South.
 Peter Goldman, “Black America Now,” Newsweek, February 19, 1973, p. 29.